We fill each 8 ounce jar with a very special organic goat's milk recipe from a lotionmaker/goatherd friend in Galilee, Israel, where they know a thing or two about dry!! But I couldn't stop there because, you see, I've developed an oat thing. The more I read about oats, the more I love 'em for all they do!! And how gently they do it!! They are another one of Mother Nature's amazing gifts to us. And the *POM Face, Hand & Body Moist has oat goodness three powerful ways:
Oat Beta Glucan: Improves Skin Texture And Reduces Wrinkling 3 Ways! First, this is one Killer Moisturizer!! So, for dry, irritated, itchy skin...and those fine lines and wrinkles that need a lil' plumping up, this is IT! Oat Beta Glucan holds more moisture in the skin for longer periods of time than, for example, hyaluronic acid, which is well known for its moisture retention. Second, you've got an all-natural SWAT Team of antioxidants and free radical scavengers working on your skin's behalf. But we don't stop there. Because control of free radicals is so important in facial and body care, we also add D Alpha Tocopherol (vitamin E) and Grape Seed Extract to pump up the free radical attack. What's the bottom line for your skin? In vitro studies show that OBG treatment dramatically increases cell renewal, which brings younger, plumper cells to the skin's surface faster.
Oat Extract: Skin-Loving Anti-Irritant And Anti-Inflammatory with a Sun Screen Bonus! Let's just skip over that--you've got a second team of antioxidant and free radical scavengers going on here! Let's just focus on Oat Extract's claim to fame, which is an amazing skin-loving anti-irritant and anti-inflammatory capability. In one lab test, skin was exposed to lactic acid for 4 hours and analyzed. Oat extract was applied. After 4 hours skin showed dramatic reduction of irritation, and 24 hours post-exposure skin showed approximately a 30% reduction in irritation, while untreated skin showed only a 9 % reduction. And you get a sun protection bonus. Studies show that Oat Extract increases the SPF of sunscreens so it will be, very compatible with whatever sun screen you are using. You still must use a sunscreen with a high SPF...this is just a little extra giftie from Oats to you, sunscreen-wise.
Hydrolyzed Oat Protein: Superb skin conditioner and feed. Nourishes your skin with nearly perfectly-balanced amino acid (protein) profile. The oat protein actually works both on the stratum corneum and the epidermis--that is, on the skin's surface and the layer below.
And of course there's more...you'll love the wonderful moisturizing qualities of Aloe Gel, Three C Tea (Calendula, Chamomile and Comfrey), glycerin, pure unrefined shea butter and a dash of our Only Face Feed complex. As with all our products, use in small dollops. It's all you need!
Goat's milk, oat-infused distilled water, glycerin, Avenaplex [Oat Extract, Hydrolyzed Oats & Oat Beta Glucans], old comb beeswax, shea butter, oils of Evening Primrose, jojoba, wheat germ and rosehip. All-natural Paraben-Free Preservative System! Fragrance.
Use liberally on hands, feet, elbows, knees, wherever extra softness is needed. Special Oat Beta Glucan and Goat's Milk formula improves skin, protects, and promotes the repair of damaged skin, both on the surface and at the cellular level, with this deeply penetrating emollient balm of healing and nutritional oils, vitamins, rich botanical extracts and soothing essential oils. Just rub it in, use it regularly and expect results.
